If not, the PPC manager has to devise the ways of placing the ad back to its favourable position. Tracking the Ad placementįollowing the ad placement is crucial for the PPC manager to know whether the ads are at the position as expected by the PPC team. It is a good way to spot any inconsistencies in the campaign or if there areany changes made by the client on their website. The PPC manager can check the campaign in a glance by going to your AdWords dashboard > Campaigns > Dimensions tab to view the time frame of the AdWords campaign performance. If not, they jump to next step of substituting the keyword for more powerful one. If there is a spike in a keyword, they can find out whether the keyword has had a busy day or not. The PPC manager can check the Google AdWords dashboard to know the top players or the mediocre players in the campaign along with the cost. Time: 11 AM - 12 PM (IST) Save My Spot Locating the ace When a team works together in finding and pursuing new leads, it boosts up the morale of the team and leads to the better work environment.įree Digital Marketing Webinar Date: May 27 (Sat), 2023 When reviewing the campaign of yesterday, the PPC manager can find new leads which might generate more revenue than old leads and put the team to work on it. It is a prudential practice to consider the budget of the ad campaign and assure the client that the campaign is well on its way to the monthly target. The PPC manager should do a routine check of the sites where their ads appear and must remove the ads from the site which s/he is sure that it does not generate revenue towards the PPC campaign. Ruling out the irrelevant Google Display Sites S/he has to take utmost care in selecting the keyword which will boost the sales of the client’s product. When handling a high profile client, it is crucial to check every keyword as they generate payments in hundreds of dollars, so the PPC manager cannot afford to let some unrelated keyword to pass through. If there any flaws or hiccups in the campaign, the PPC manager can spot it early and take the necessary steps for the rectification of the flaw.The PPC manager will be able to review what happened yesterday and what was its impact on the campaign.When s/he has a clear picture of what’s happening in the account, s/he will be able to plan the future course of action and brief the team about it. Here are few key roles that you have to play to become a successful PPC manager: Starting the day earlyĪ PPC manager makes a morning check-in as the routine work to stay ahead in the race. It is essential for the PPC manager to stay coordinated with his team and have the information at the fingertips. S/he is directly responsible for the advertisement campaign in the firm. A PPC manager is a key player in the firm who overlooks and manages the campaign of the client.
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